Pet & Fitness Distribution:
For Partners Who Build the Brand
Habby is opening country distribution partnerships, led by the Habby Pet range and extended by Flexuno fitness bands. Because we manufacture end-to-end, from webbing to shelf-ready finished product, your portfolio grows with our pipeline. We select for reach and commitment beyond the purchase order.
Earned exclusivity
A growing portfolio
Healthy shelves in your territory
Habby appoints one distribution partner per country for its finished product ranges: Habby Pet (dog collars, leashes and harnesses) and Flexuno fabric resistance bands. Partners get territory development support, marketing assets, price protection and first look at new products; exclusivity is earned through performance. Applications are reviewed within 24 hours on business days.
Four things you can sell with
An end-to-end story to sell
Webbing woven, printed and assembled by the manufacturer—a provenance
story your retail buyers can verify, down to the buckle molds we own.
Sustainable supply, committed
Recycled rPET patterned lines, OEKO-TEX Standard 100
(No. 2019OK0492) and a sourcing commitment that retailers increasingly
require on paper.
Thirty years of production depth
Manufacturing in Istanbul since 1996, with the capacity, consistency
and export experience developed across more than 40 countries.
New products at factory speed
We finish products end-to-end: looms, print line, molds, assembly and
packaging. New designs move from concept to shelf-ready quickly, while
partner requests feed the pipeline so your assortment never goes stale.
Our first distribution partner is a textile company in Eastern Europe that had bought elastic from us for years. When they moved into online pet retail, they chose to carry the Habby brand: patterned collars, harnesses and leashes. Shipments grew from quarterly to monthly; today we work against a twelve-month plan together. What they get from us beyond product: pattern designs developed for their market, photos of every shipment before it leaves and first look at new products. Exclusivity in their market rests on our word and our guarantee, which has held. They earned, we earned; that is the whole model. Read the full case study →
Six partner profiles
Pet wholesalers & importers
Established category books and retail coverage.
Local distributors
Active retail networks across independent pet shops, groomers and
veterinary retail, with the ambition to build a brand story that opens
doors.
Pet shop chains
Direct shelf control and the ability to run private retail programs.
Supermarket & grocery groups
Growing pet categories supported by fast-rotating, retail-ready packaged
product lines.
Sporting goods & fitness retail
Flexuno fabric resistance bands in retail-ready boxed sets for fitness
chains and sporting goods stores.
Multi-category distributors
Pet and fitness ranges today, with co-developed products tomorrow. We
finish products end-to-end.
Support that ships with the goods
Dedicated export specialist
One point of contact, with answers within 24 hours on business days.
Free product samples
Shipping is at the buyer’s expense; sample kits are available for your
sales team.
Marketing & content assets
Product photography, specification sheets and sell-in materials
prepared for your language program.
Price protection in your territory
A pricing architecture designed to keep your retail customers’
shelves commercially healthy.
Priority access to new products
Get the first look at new designs coming from our product development
pipeline.
Four steps, exclusivity earned
Apply
Tell us about your market, network and reach through the application form.
Qualification call
Our export team maps your territory, sales channels and market potential
together with you.
Trial period
The partnership begins with an initial development period, with commercial
terms structured for your market.
Earned exclusivity
Partners who actively develop their territory earn exclusive rights as
performance is demonstrated.
Dual-track partnerships are possible
Carry the Habby range while we produce your private label designs
alongside it. Your custom designs remain exclusively yours and are
never used for any other customer.
Applicants ask us
Who can apply for a Habby distribution partnership?
We work with wholesalers and importers, local distributors with active
retail networks, pet shop chains, supermarket and grocery groups, and
sporting goods or fitness retailers.
What matters is your market reach and commitment to building the brand,
rather than simply moving boxes.
Which products can we distribute?
The partnership opens with two finished product ranges:
Habby Pet, including dog collars, leashes and harnesses,
and Flexuno fabric resistance bands.
Because we manufacture end-to-end, from woven webbing to packaged,
shelf-ready products, the portfolio continues to grow. Feedback from
our distribution partners also helps shape what we develop next.
How is territory exclusivity earned?
Exclusivity is performance-based and is not granted upfront.
Partnerships begin with a trial period, during which market development,
sales volumes and channel coverage are evaluated.
Partners who successfully develop their territory can earn exclusive
distribution rights. Specific performance thresholds are agreed in the
partnership agreement.
What support do distribution partners receive?
Partners receive support from a dedicated export specialist, free
product samples with shipping covered by the buyer, marketing and
content assets for their sales teams, price protection within their
territory and priority access to new product developments.
New designs can move from concept to production quickly because webbing
weaving, printing, plastic molds and assembly remain under our control.
Can we distribute Habby and also produce our own brand with you?
Yes. A dual-track partnership is possible: you can carry the Habby
product range while we manufacture your private label designs alongside
it.
Your custom designs remain exclusively yours and are never used for
another customer. Both tracks can be structured under one partnership
agreement.
What are the commercial terms?
Territory definitions, volume commitments, pricing and sales-channel
terms are discussed directly with qualified applicants.
Every market is different, so we structure the terms together with you
rather than publishing one-size-fits-all conditions. Submit your
application below, and our export team will respond within 24 hours on
business days.
Apply for Partnership
Tell us where you sell
Market, network and channels. Qualified applications receive a response
and an invitation to a qualification call within 24 hours on business days
(GMT+3).